TikTok’s rapid rise and even the success of Facebook’s sister service, Instagram, have also taken some of the shine off the aging social network Zuckerberg launched in a dorm room nearly 20 years ago. There have been no shortage of rumors of Facebook’s demise over the years, from its admission of having a “ teen problem” a decade ago to the more recent series of PR debacles for the social network and its parent company, Meta. “A lot of the narrative leading up to this has been that Facebook is in decline or Facebook’s best days are behind it,” Alison said, “and part of what we’re trying to do with this milestone is say, ‘hey, look, that’s actually not true.” The platform last month reported that it hit 2 billion daily active users in the December quarter. Nine months later, that shift has begun to pay off, Alison told CNN. (A new, separate tab fulfilled the desire for the latter.) The goal was clear: to keep users engaged longer and help the platform better compete with TikTok and its steady stream of recommended content. Instead, founder Mark Zuckerberg wanted Facebook to become a “discovery engine.”įacebook redesigned its home feed to surface more entertaining posts from across the platform, with AI-powered content recommendations, rather than just showing posts from those specifically in a user’s network. No longer would the platform simply be about connecting friends and family. The move, which Alison also announced in a blog post Tuesday, comes after Facebook revised its strategy last year amid concerns about a stagnant and aging user base. Meta is launching a pay-for-verification subscription service for Facebook and Instagram “I think the thing that will differentiate Facebook and Instagram from TikTok and others is just the depth of being able to start a conversation with your friends from this content and have that kind of social dimension.”
“We believe that content feeds into not just you consuming it but being conversation starters and starting that message thread with your friends or being something that you can share into a group of people who share your same interests,” Alison said. The test comes as Facebook looks to beat back competition from TikTok by bolstering its position both as a platform to discover new content and discuss it.
In an interview with CNN, Facebook head Tom Alison said the platform is testing bringing messaging capabilities back to the Facebook app so users can more easily share content without having to use the Messenger app. Nearly a decade after Facebook angered some users by splitting off messaging features from its flagship social networking application and forcing people to download a separate app to chat with friends, the company is now testing out reversing the move.
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